Hartera is actually a local term designating the ex paper factory, one of the biggest in Europe that had successfully existed for over than 150 years and then financially collapsed in the beginning of this century.
Hartera Festival project has been set in motion with a clear goal of transforming the ex-factory capacities into public space for cultural purposes.
The results are quite impressive: 5 musical Hartera festivals have been held so far, number of presentations depicting the revitalization process took place on numerous architectural conventions throughout the Europe, not to mention many multimedia events, solo concerts and even 4 theatre shows. ø more
When the small group of enthusiasts launched the idea of Hartera Festival back in 2005. aiming primarily at public awareness of the idea that the space of ruinous Paper Factory should be re-schemed for cultural and public purposes, only the few could have predicted that Hartera is to become one of the most popular Croatian musical events.
The Festival has grown over the years. It has become more and more serious, having higher and higher standards in interior decoration.Still, its relaxed atmosphere and friendly relation to both artists and visitors became its trademark.
The biggest acknowledgment came through the growth of festival visitors year after year, but many formal prizes such as "Best Croatian Festival Award" given by Muzika.hr or "Top 10 small European Festivals" given by Virtual festivals web portal also contributed to Hartera's current status.
Today, Hartera is renowned three days festival with 4 stages and more than 50 artists and performers that vary in their genres and styles to the maximum extent. There are also numerous side-events that make every festival different and special.
Hartera is loved by huge following that has over the years literally fallen in love in fantastic ambient of the old paper factory and the unique atmosphere of the all-night partying.
Hartera is appreciated by those who feel that the musical journey for the true gourmands is much more important than soulless mainstream events.
Hartera is either incomprehensible or adored.
And it's good it's like that.